“A group of 24 of our local leadership team members participated in Hofstede Insight´s CEO (Cultural Executive Ownership) Program. The program enabled a very open and deeply personal reflection and discussion within the team on how we can further support our new GE strategy by our own behaviour, within the context of our local operations. The cultural insights provided made it easier for our team members to align their own way of working with the new strategy. I can highly recommend any manager working internationally to participate in this program.”
– Nina Jankola-Vantar Country HR manager GE Healthcare, GE Healthcare

A complete online training program for executives, business owners and entrepreneurs on how to succeed in their business dealings with India. Delivered by a worldwide network of experienced business leaders and entrepreneurs. One of its kind, this program brings the right solutions condensed into 90 mins focused business modules to answer the most common questions and challenges. The program is designed with 3 levels, catering to different experience and requirement levels of participants.
- Level 1 – Introduction to India and its culture
- Level 2 – Business-specific Modules
- Level 3 – Business Transformation Coaching
Why us
What you get
LEVEL 1
1. Introduction to Culture – online Masterclass
Objectives – This online Master Class is the first step to understanding and managing individual and collective behaviours in an intercultural context. You learn how to identify your own cultural traits, in turn sensitising you to be able to recognise cultural challenges. Develop your ability to see cultures in comparison to one another
Duration – self-paced up to 90 mins
2. Country Brief – What makes India special
Objectives – You learn about the cultural differences between your home country and India using the Hofstede 6-D model. You learn about the practical implications of these differences and their role in the society, politics and the corporate world. These insights will form the basis for the modules in level 2.
Duration – 90 mins
LEVEL 2
1. Leading and Managing – How do you better lead and manage your team in India
Objectives – This module focuses on the leadership and management styles and practices that work in India.
Learning Outcome – You will learn the common leadership and management styles used in India; understand the impact of national culture on various management practices like decision making, motivation, communication and feedback; recognize common challenges and learn best practices to follow
Duration – 90 mins
2. Communication – How to communicate “between the lines”
Objectives – Understand the best practices for communicating in India. Building on the insights from Level 1, you will be introduced to the various communication styles that are typical for India, such as implicit verbal communication supported by body language and how that differs per situation.
Learning Outcome – You learn about how to convey your message more effectively and how to listen between the lines to get the “actual message” in face-to-face conversations as well as virtual communication.
Duration – 90 mins
3. Stakeholders Management – How to build trust in your business relationships virtually
Objectives – Good business is built on solid relationships and mutual trust. That is a challenge and even more difficult in today’s virtual interactions. You learn the factors and processes that create and strengthen trust with your business partner or team in India.
Learning Outcome: Understand how to build trust, identify the factors that make you trust and discover which factors make others trust you in the Indian business environment.
Duration – 90 mins
4. Marketing – How to adapt your marketing in India
Objectives – Marketing needs to be adapted to the local culture to be efficient. This module focuses on the consumer preferences, behaviour and efficient marketing communications in India.
Learning Outcome: The marketer is able to understand what needs to be adapted in both marketing actions and communication to meet the market preferences in India.
Duration – 90 mins
5. Negotiate – How to negotiate in India
Objectives – Learn to negotiate better deals with your partners, clients and who are based out of India. Practice your negotiation skills to be more effective with your Indian stakeholders and teams.
Learning Outcome: You understand the Indian cultural context in the negotiations game. Learn to apply various winning strategies when negotiating with an Indian or a group of Indians.
Duration – 90 mins
LEVEL 3
Coaching – one on one coaching for your business transformation
The Level 3 coaching combines the learnings from Level 1 and Level 2, your business skills and your cultural experiences. Your assigned coach will support you in defining practical steps and an optimal transformation plan. Coaches are assigned based on your industry and your cultural requirements.
In preparation for the coaching, you will receive a personalised culture compass report to discover your own cultural value preferences and anticipate any potential misunderstandings.
Objectives – Discover and address the key transformation areas for yourself and your organisation and identify practical steps for implementation, aligned with your assignment and your global business strategy.
Learning outcome – You will identify specific areas of transformation for yourself and your organisation. Assisted by our coaches, you will translate the insights into an actionable transformation plan to make your business ventures in India successful.
Duration – Minimum 3 coaching sessions x 90 mins
Module |
Duration |
Date |
Time |
Pricing |
---|---|---|---|---|
Level 1 |
200€ | |||
Introduction to Culture – online Masterclass | 90 mins | Before 17-Mar-21 | ||
Country Brief | 90 mins | 17-Mar-21 | 1400 CET | |
Level 2 |
500€ each (2000€ for all five) | |||
1. Leading and Managing | 90 mins | 31-Mar-21 | 1400 CET | |
2. Communication | 90 mins | 14-Apr-21 | 1400 CET | |
3. Stakeholders Management | 90 mins | 28-Apr-21 | 1400 CET | |
4. Marketing | 90 mins | 12-May-21 | 1400 CET | |
5. Negotiate | 90 mins | 26-May-21 | 1400 CET | |
Level 3 |
1200€ (3 x 90 mins sessions) | |||
Coaching – on demand | minimum 3 x 90 mins | as agreed | as agreed | |
Culture Compass | NA | NA | NA |


Brigitte Opel
The Netherlands
Brigitte is a certified associate partner of Hofstede Insights and has been a consultant for cross-cultural…

Divya Susan Varkey
India
Based in Bangalore, India, Divya Susan Varkey is certified by Hofstede Insights in Intercultural…

Kirstly Maceachen
The United Kingdom
Kirsty joined the Hofstede network in 2011. She designs and delivers intercultural programs to a broad…

Masako Kato
Japan, The Netherlands
Originally from Japan, she spent a few years of her childhood and student time in the USA…

Nadir Karanjia
India
Nadir Karanjia joined Hofstede Insights in the summer of 2004, and is the licensee for India. Nadir’s roots are…

Pernilla Rorso
Denmark
Growing up in a culturally diverse family, ever since I was a little girl I have been fascinated by national…

Pia Kahara
Finland, Russia
A native of Finland, Pia Kähärä has a keen interest in languages. She studied Swedish, German and French at…

Alette Vonk
The Netherlands
Alette holds a Master of Non-Western Sociology of the University of Leiden in the Netherlands…

Christi Degen
Germany
With 15 years of management experience in the internationalisation of business schools as well as…

Jan Vincent Meertens
The Netherlands
Having studied, lived and worked as entrepreneur, manager and trainer for more than three decades in…

Elizabeth Tuleja
China, United States of America
Elizabeth Tuleja is a professor of Intercultural Communication and Global Leadership for MBA…

Michael Siller
Austria
Michael Siller has been supporting executives, business owners and project managers in times of uncertainty…

Navkaran Singh
India, The United Kingdom
Partly based in UK and India, Navkaran specializes in Intercultural Management of European and Indian…

Philip Sjogren
Sweden
Philip Sjögren is a facilitator, trainer and coach. His work focuses on helping people and team that work mainly…

Sjaak Pappe
The Netherlands
Sjaak Pappe MA BAA is one of the senior consultants of Hofstede Insights and joined the company in 1999 after…